Product and Brand Management PowerPoint Presentation

Product and blemish Management - PowerPoint Presentation ExampleThe consumption of the beverages has been threatened by health concerns with the need to introduce more florid brands. The research in the American merchandise suggests that the consumption level is affected by an change magnitude 63% of the population preferring nutritious drinks as compared to the established brands. The leading products have ventured to include production of bottled water supply for consumers to utilize as alternative products. Slide 2 Competitive Analysis The leading competitor anticipate in the market would be the Coca-Cola Company with a leading market share of 42.8%. This has been due to regnant and precise advertisement measures and introduction of unique brands preferred by the consumers. With the strategy to introduce the, rich juicy, flavors in mango, o flow and strawberry, Kooler Refresh is expected to gain a 10% market share. However, with the right advertising strategies and the com bining of both new and traditional media, the awareness of the brand would be increased (Gelder, 2005). The other advantage in the Coca-Cola Company is the popularity of the brand and awareness of the existing flavors. However, one in five consumers prefers healthy beverages as compared to products that make water minimal energy level. The carbonate drinks have also been replaced by bottled water as a taste perception due to health implications. Slide 3 and 4 Brand Strategic Plan The vision of the conjunction has been created to become a leading supplier of healthy soft drinks among the developing ages who prefer satisfactory healthy drinks. The objective realized in the company is to increase the market share on introduction within the market to rival the efforts of the competitive brands. On becoming a leading brand within the market, the consumers would attend the product realize the increase in returns and profit generation. This will be effectively achieved in environmental friendly packaging and the composition of the drink to include healthy ingredients. The drink also lacks the quality of the carbonated drinks with a, pure natural, taste in the drink. Strategy to be applied involves foc exploitation on the energetic youth, especially in young male and female athletes. These are found in schools and competitive platforms with the inclusion of merchandise campaigns utilized by the youth. The company has identified the 16-25 year age to be the most active and in need for an alternative brand category. The brand also expects to introduce alternative milk flavors in vanilla and strawberry. The marketing strategy campaign in advertising is expected to be extended to Africa and Asia as avenues to market the product reveal. The company will apply similar tactics as the competitor in using celebrity endorsement programs and creating avenues preferred by the youth in free samples as promotional campaign. However, the infix would be placed on selected pla tforms like advertising campaigns engaging selected groups. Slide 5 and 6 4 Ps The product under consideration is a soft drink with the brand identification name in Kooler Refresh that offers health and energy retrieval through the natural tasty blends available. The production has been ground on inclusion of added energy content per millimeter similar to the nutrients acquired in the natural fruit. The selected Pricing range has been selected to aid in marketing campaign with comparison used in the competitor pricing. The company expects to committee at a 10% reduction rate in the